Growing up in New York, Sydney and London, Tash was always interested in theatre and performance.

Although drama school seemed a natural choice after school, where she had been an active and ambitious part of the drama scene, Tash opted first to study English Literature at Cambridge University. Whilst studying, Tash was involved in many different productions in many different capacities: as director, producer, technical crew, performer and choreographer. During this period she collaborated with John Finnemore, directing his Bearing Gifts at the Edinburgh Fringe to excellent reviews (John has gone on to write for Mitchell and Webb, Peepshow, Radio 4 etc) and Sarah Punshon (director of Eastenders, Emmerdale etc) among others.

This variety of involvement culminated in her presidency of the prestigious Marlowe Society (www.themarlowe.org). This was her first experience of dealing with large-scale budgets and venues, producing Romeo and Juliet at the Arts Theatre Cambridge with a budget of £27,000. After university Tash decided to formally train as a performer, gaining a place at the Royal Scottish Academy of Music and Drama, where she completed their postgraduate Masters acting programme.

Professional work as an actor includes work as a company member with the performance collective Slung Low (winners of the Oxford Samuel Beckett Theatre Trust Award 2008 www.slunglow.org), Daisy Miller with Christopher Morahan, NewsRevue and radio work with LBC. She and Alistair met at the Cambridge Shakespeare Festival in 2005 and have lived and worked together ever since.

Published work includes numerous factual books for health publisher Dr Foster and the Guardian Newspaper’s publishing arm, Guardian Books as well as arts journalism for newspapers such as The Daily Telegraph. Her first foray into attraction work came in 2007 when her partner, Alistair Reith, started work at Star Wars: The Exhibition. Jealous of his daily fight against the Sith, Tash became a Jedi and was soon working as both a performer and Live Entertainments Manager at the Exhibition, helping to co-ordinate the acting team.

When the company behind Star Wars decided to open a horror micro attraction, Fright Club, they asked Tash and Ali to come on board to originate, cast and run it. Although scared of the dark and averse to horror after being trapped in a ghost train at the age of 5, Tash agreed to head the team with Ali, becoming a horror enthusiast in the process. They worked closely with veteran horror director Bob Keen to create the story, set and effects, then cast the actors, taking roles themselves within the show as well as overseeing the project. Some six months later they were offered the opportunity to join another company as the creative team behind a new horror and history venture: The London Bridge Experience and The London Tombs. They agreed, asking to bring Alan Butler and Carol Pestridge on board as their deputies. Three months in, The Tombs was labelled “easily London’s scariest attraction.”. Realising that they wanted to go further within the genre, Tash Ali, Alan and Carol decided to embark on their own projects as a team. Apocalypse Ltd was born.